Our Story

Aambal.store is an online imitation jewellery brand born out of love, heritage, and the belief that beauty should be both meaningful and accessible.

Started by Saranya and Shyama, two sister-in-laws from Kasargod, Kerala, Aambal is a women-led brand rooted in craftsmanship, culture, and community. With backgrounds in social entrepreneurship and a shared passion for tradition and storytelling, the two women set out to create a jewellery line that offers affordable yet premium-quality pieces — the kind you can wear to festivals, weddings, family gatherings, or just to feel special on an ordinary day.

At Aambal, we specialize in high-quality imitation jewellery made from gold-plated copper and brass, thoughtfully curated for both timeless appeal and everyday elegance. Our collections span from traditional South Indian designs like Palakka necklaces and temple jhumkas to modern styles that blend heritage with contemporary fashion. Each piece is anti-tarnish, re-platable, and handcrafted or handpicked to ensure lasting charm and wearability.

We began our journey with Satyabhama, a collection inspired by Kerala’s cultural richness, but Aambal’s vision expands beyond regions or trends. Our goal is to offer women across India — and beyond — a collection of jewellery that tells stories, evokes memories, and complements every stage of life.

Whether you're a bride, a student, a mother, or a gift-giver, Aambal has something made with you in mind. We believe jewellery is not just about decoration — it’s about self-expression, ritual, pride, and joy.

Crafted with care. Priced with love. Rooted in stories.
That’s the Aambal promise.